Pay per click Advertizing

ppc ads

Pay-per-click (PPC) advertising is an online advertising model where advertisers pay a publisher (like Google or a website) every time their ad is clicked. It’s a way to drive traffic to a website or online platform by paying for each click on an ad.

  • Common Platforms:

    • Google Ads

    • Bing Ads

    • Facebook Ads (Meta Ads)

    • LinkedIn Ads

    • Twitter/X Ads

  • How It Works:

    • Advertisers bid on keywords or audience targeting.

    • Ads appear when users search or browse relevant content.

    • Payment is made only when a user clicks the ad.

  • Types of PPC Ads:

    • Search Ads (text ads in search results)

    • Display Ads (image/banner ads on websites)

    • Shopping Ads (product listings)

    • Video Ads (e.g., YouTube)

    • Social Media Ads

  • Keyword Targeting:
    Ads are triggered by specific search terms (keywords) chosen by the advertiser.

  • Bidding System:
    PPC often uses a real-time auction where bid amount + ad relevance determine placement.

  • Quality Score (Google Ads):
    Google uses Quality Score to measure the relevance of your ads, keywords, and landing page.

  • Benefits:

    • Fast traffic generation

    • Highly measurable and trackable

    • Precise targeting options

    • Budget control (daily/monthly limit)